The unboxing experience is an important customer touchpoint for eCommerce, subscription boxes, and other ship-to-home businesses. As a result, packaging offers a unique opportunity to make a tangible brand impression. With Pratt’s inside print capabilities, customers have a unique opportunity to reinforce brand values inside the box. One such customer, Lauren James, is very focused …
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In another feature spread for The Wall Street Journal, Pratt Industries highlights the increase in American food exports, up 6 percent overall compared to last year. As an advocate for exporting food not jobs, Anthony Pratt spoke at the Global Food Forum in New York City last October, where he began a national conversation about how to …
Continue reading “Congratulations to America’s Farmers and Food Processors”
When it comes to getting foods from farm to table, paper based packaging like Pratt 100% recycled corrugated boxes not only prove to be sustainable, but also help reduce food waste and offer optimal protection for fresh produce and other foods. According to Paper + Packaging Board in their Farm to Box to Table initiative, …
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Sometimes a shift in packaging strategy can garner incredible results. The following success story highlights how Pratt’s strategic and sustainable approach to a company’s packaging supply chain resulted in significant savings and better customer experience. Van Solkema was purchasing all of their corrugated from Chicago, however the service level due to the supplier’s distant location …
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Digital print for packaging and displays has many benefits and is ideal for customers who are looking for alternatives to traditional offset printing which is a plate or tooling driven process. It offers a way to professionally brand protective packaging and in-store signage and displays with custom print without the need for large production runs. Digital printed packaging, labels, and displays is a …
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Summer is here and moving season is in full swing as many families relocate while school is out to ease the transition for their children. The moving process can be overwhelming especially due to the infrequency of moves for most people. Between determining the right supplies to use to adequately protect family heirlooms and other …
Continue reading “Home Depot Moving and Storage Products: 100% Recycled and Made by Pratt!”
Create a Memorable Unboxing Experience with the Right Packaging For subscription eCommerce and curated product collections, the packaging and unboxing experience is a critical moment for overall customer satisfaction. According to a Dotcom Distribution survey conducted in 2016, 52% of customers are likely to make repeat purchases from an online retailer that delivers unique packaging. …
Continue reading “Inside Print: Reinforce Brand Values Inside the Box”
In order to ship summer produce like peaches, tomatoes, and berries safely, it’s important to partner with a packaging company that understands the unique needs of agricultural packaging. Each crop requires special handling and unique packaging design in order to ensure food safety and minimize loss. Produce Packaging Requirements The following considerations are key to ensuring …
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A previous article, 5 Pillars of Cold Chain Packaging, discussed the five key principles of cold chain packaging and the importance of selecting a supplier that has specific experience with all the components of cold chain packaging in order to develop a successful customized packaging program that is both reliable and cost effective. As such, it’s important …
Continue reading “How to Take a Holistic Approach to Cold Chain Packaging”
The demand for cold chain packaging is on the rise as eCommerce expands into ship-to-home meal kits and groceries as well as other perishable and semi-perishable items. In order to safely and effectively ensure these temperature-sensitive products are protected and preserved during shipment while also maintaining supply chain optimization, it’s important to understand the five key …